Running an e-commerce business is exciting:

• Sales flying in.
• Orders shipping out.
• Shopify dashboard lighting up like a Christmas tree.

But here’s the harsh reality:
👉 Bookkeeping is what decides if you actually keep any of that money.

Amazon, Shopify, and Etsy make selling easy.
But they don’t care if:

• Your taxes are a mess.
• Your profits are vanishing.
• Your books are disaster-ready at tax time.

That’s your job.

Unless you know what to track, you’re probably overpaying taxes, missing deductions, and running blind.

Let’s cut through the noise.
Here’s your no-nonsense guide to e-commerce bookkeeping.

Platform Reports Aren’t Enough

Big sales numbers can be misleading.

• Amazon says $50,000.
• Shopify says $80,000.
• Etsy says $10,000.

But those are gross sales, not your real income.

• Refunds
• Discounts
• Chargebacks
• Canceled orders

👉 What you need is Net Revenue, the money you actually earned.
At Blu Hat Bookkeeping, we help you cut through inflated numbers to find your true top line.

The Hidden Fees That Quietly Drain Your Profits

Platforms quietly dip into your profits:

• Amazon FBA: Referral, fulfillment, storage, advertising fees.
• Shopify: Payment processing, app subscriptions.
• Etsy: Listing, transaction, payment, and offsite ad fees.

👉 These fees are scattered across reports and most sellers miss them.
👉 If you don’t track them:

• Your profits look better than reality.
• You overpay taxes.
• You’re confused why your bank balance is shrinking.

At Blu Hat, we automate fee tracking so you always know your real margins.

Inventory: The Silent Killer in E-Commerce Bookkeeping

Inventory isn’t an expense when you buy it.
It only becomes deductible when you sell it as Cost of Goods Sold (COGS).

You must track:

• Purchase costs
• Shipping & duties
• Packaging materials
• Damaged/lost inventory

👉 We build COGS tracking systems tailored to your selling model so you always know your true margins.

Expenses: The Tax Deductions Hiding In Plain Sight

Track these monthly:

• Ads (Facebook, Amazon PPC, Google, Etsy Offsite)
• Software subscriptions (Shopify apps, Klaviyo, Canva)
• Contractors & VAs
• Home office deductions (if eligible)
• Business travel

👉 Every dollar missed = money you didn’t keep.
👉 Blu Hat ensures you capture every legal deduction.

Cash Flow Is King (Bookkeeping Isn’t Just for Tax Time)

Bookkeeping isn’t just for taxes.
It’s how you:

• Monitor profitability after ads.
• Manage inventory reorders.
• Forecast cash flow.
• Prevent margin erosion.

👉 We help you make business decisions every month, not once a year.

Why Blu Hat Bookkeeping Exists

The ugly truth:

• Platforms don’t track this for you.
• Your CPA only sees what you give them at tax time.
• Spreadsheets eventually break.

That’s where Blu Hat Bookkeeping comes in:
✅ Amazon FBA
✅ Shopify
✅ Etsy
✅ Walmart
✅ Multi-channel sellers

We connect your platforms, automate your data, and deliver clear financial reports, month after month.

No stress.
No panic.
No IRS headaches.

Tired of the Bookkeeping Mess?

👉 Schedule your free consultation with Blu Hat Bookkeeping today.